IMPROVING HEALTH & NUTRITION: IEC APPROACHES (THEORY)

Paper Code: 
CND 501
Credits: 
03
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 
This course will enable the students to –
1. Develop understanding regarding the vital aspects of communication and various audio & visual methods/ mass media & their use in nutrition & health education.
2. Develop skills to plan and use IEC.

Course  Outcomes

Learning and teaching strategies

Assessment

Strategies

  
 

On completion of this course, the student will be able to: 

 

 

CO45: Constructual clarity for designing IEC material.

CO46:Classify different types of IEC material.

CO47:Assess the principles and techniques of developing IEC material.

CO48:Develop different communication strategies and tools for policy makers, NGO’s, grassroot functionaries and community

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Presentation, Giving tasks

Observation, Presentation, Report writing

  

 

9.00
Unit I: 
UNIT I
Concept of Communication
• Concept of communication & mass communication
• Elements of communication
• Models of communication
• Approaches to communication
• Barriers to communication
 
9.00
Unit II: 
UNIT II
Communication for Extension Education & Development
Introduction to IEC (Information, Education, Communication)
Aims & objectives of IEC
 
9.00
Unit III: 
UNIT III
Different media & their characteristics & use
• Audio visual aids
Audio aids : - Tape recorder, Public Address system, Telephone
Visual aids :- chalk board, poster, charts, flip  cards, slides, film strips
• Mass media
Newspaper, radio, television, Digital Media
 
9.00
Unit IV: 
UNIT IV
Methods ,Techniques & Tools
IEC for different target groups
• Policy makers
• NGOs
• Grassroots functionaries
• Community
 
9.00
Unit V: 
UNIT-V
Specific National Programmes & IEC support 
National : ICMR, ICDS,FNB
International : WHO, CARE, CDC
 
Essential Readings: 
1. Dahama O.P. (1998): Education and communication for Development, New 
Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
2. De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobios publishers(India), 
3. Dubey and Bishnoi (2015) Extension Education and Communication, New age International
4. Ray, G.L (2015) Extension and Communication Management, Calcutta, Kalyani Publications. 
 
 
SUGGESTED READINGS: 
 
1. Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak 
Publication Pvt. Ltd. 
2. Guru P and Mishra J. (2019) Textbook of Communication and Extension. Shivalik Prakashan
 
References: 
e-RESOURCES:
 
 
 
JOURNALS:
1. Journal of Nutrition Education
2. Communication Today
 
Academic Year: 
2022-2023
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