Visual Merchandising- Types of displays-Window display and interior display, careers in merchandising and the future of merchandising.
8.00
Unit V:
Retailing
Meaning & importance of retailing.
Modern retail stores and future trends (Franchise retailing, Departmental stores, specialty stores, chain retailers, mail order houses, shopping malls).
Designer label v/s Brands.
E- Retailing
Essential Readings:
Gini, Stephens. Frings., Fashion from Concept to Consumer, Prentice Hall, New Jersey.
Stone, Elaine. & Samples, J.A., Fashion Merchandising: An Introduction, McGraw Hill Book Company, New York.