ADVOCACY AND BEHAVIOUR CHANGE COMMUNICATION (PRACTICAL)

Paper Code: 
GHSC 311(B)
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives (COs):

This course will enable the students to gain–

  1. Understanding to the process of analysing BCC campaigns
  2. Understanding to the documentation and analysis of BCC campaigns-case study approach

Course outcomes

 

Learning and teaching strategies

Assessment

Strategies

  
 

The students will be able to –

 

CO106: Develop skills  related to designing a behavior change communication programme

CO107:Formulate strategies related to implementation of Campaign

CO108:Analysis previously implemented BCC Campaigns

CO109: Conclude both benefits an flaws of the implemented BCC Campaigns

 

Approach in teaching:

Interactive Lectures, Discussion, Analysis of Behavior change communications campaigns, Team teaching

 

Learning activities for the students:

Self learning assignments, Effective discussion , Simulation, Report analysis and presentation, Giving tasks, Field practical related to implementation of designed BCC Campaign

CA test, Semester end examinations, Viva, Group discussion and power point presentation

  

 

CONTENTS
 
• To learn the process of analysing of BCC campaigns
• To document and analyse BCC campaigns for social mobilization and policy change.
• To design and implement BCC campaigns in core issues for stakeholders
 
Essential Readings: 

• Atkin ,C.K.& Rice, R.E. (2012) Theory and Principles of Public Campaigns. In C. Atkins

& R Rice (EDS) Public Communication Campaigns. Newbury Park, CA: Sage
• Cox, R. (2006) Environmetal Communications and the Public Sphere. Thousand
Oaks,CA:Sage.
• Subedi, N R, (2008). Advocacy Strategies and Approaches: A Training of Trainers
• Field guide to designing communication strategy, WHO publication-2007.
• Behaviour change consortium summary (1999-2003) www1.od.nih.gov.behaviourchange
Communication strategy to conserve/improve Public Health., John Hopkins Unitversity-
Centre for Communication programmes.
• Michael Favin and Marcia Griffiths 1999, Nutrition tool kit-09-Communication for
• Behaviour change in Nutrition projects. Human Development Network-The World Bank-
1999
• Harvard Institute of International Development (1981) Nutrition Education in Developing
Countries, New York: Oelgeschlager Gunn and Hain Publishers Inc.
• Hubley J (1993) CommUnitcating Health. London: Teaching Aids at Low Cost,London,
UK.
• Academy for Educational Development (1988). Communication for Child Survival,
AED,USA.
• Facts for Life (1990). A Communication Challenge. UNITCEF / WHO / UNESCO /
UNFPA, UK.
 
 
 
Academic Year: 
2022-2023
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