ADVOCACY AND BEHAVIOUR CHANGE COMMUNICATION (PRACTICAL)

ADVOCACY AND BEHAVIOUR CHANGE COMMUNICATION (PRACTICAL) [1]

Paper Code:

GHSC 311(B)

Credits:

Contact Hours:

60.00

Max. Marks:

100.00

Objective:

Course Objectives (COs):

This course will enable the students to gain–

Understanding to the process of analysing BCC campaigns
Understanding to the documentation and analysis of BCC campaigns-case study approach

Course outcomes

Learning and teaching strategies

Assessment

Strategies

The students will be able to –

CO106: Develop skills related to designing a behavior change communication programme

CO107:Formulate strategies related to implementation of Campaign

CO108:Analysis previously implemented BCC Campaigns

CO109: Conclude both benefits an flaws of the implemented BCC Campaigns

Approach in teaching:

Interactive Lectures, Discussion, Analysis of Behavior change communications campaigns, Team teaching

Learning activities for the students:

Self learning assignments, Effective discussion , Simulation, Report analysis and presentation, Giving tasks, Field practical related to implementation of designed BCC Campaign

CA test, Semester end examinations, Viva, Group discussion and power point presentation

CONTENTS

• To learn the process of analysing of BCC campaigns

• To document and analyse BCC campaigns for social mobilization and policy change.

• To design and implement BCC campaigns in core issues for stakeholders

Essential Readings:

• Atkin ,C.K.& Rice, R.E. (2012) Theory and Principles of Public Campaigns. In C. Atkins

& R Rice (EDS) Public Communication Campaigns. Newbury Park, CA: Sage

• Cox, R. (2006) Environmetal Communications and the Public Sphere. Thousand

Oaks,CA:Sage.

• Subedi, N R, (2008). Advocacy Strategies and Approaches: A Training of Trainers

• Field guide to designing communication strategy, WHO publication-2007.

• Behaviour change consortium summary (1999-2003) www1.od.nih.gov.behaviourchange

Communication strategy to conserve/improve Public Health., John Hopkins Unitversity-

Centre for Communication programmes.

• Michael Favin and Marcia Griffiths 1999, Nutrition tool kit-09-Communication for

• Behaviour change in Nutrition projects. Human Development Network-The World Bank-

1999

• Harvard Institute of International Development (1981) Nutrition Education in Developing

Countries, New York: Oelgeschlager Gunn and Hain Publishers Inc.

• Hubley J (1993) CommUnitcating Health. London: Teaching Aids at Low Cost,London,

UK.

• Academy for Educational Development (1988). Communication for Child Survival,

AED,USA.

• Facts for Life (1990). A Communication Challenge. UNITCEF / WHO / UNESCO /

UNFPA, UK.

Academic Year:

2022-2023 [2]

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