Course Objectives (COs):
This course will enable the students to gain–
Course outcomes
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Learning and teaching strategies |
Assessment Strategies |
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The students will be able to –
CO106: Develop skills related to designing a behavior change communication programme CO107:Formulate strategies related to implementation of Campaign CO108:Analysis previously implemented BCC Campaigns CO109: Conclude both benefits an flaws of the implemented BCC Campaigns
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Approach in teaching: Interactive Lectures, Discussion, Analysis of Behavior change communications campaigns, Team teaching
Learning activities for the students: Self learning assignments, Effective discussion , Simulation, Report analysis and presentation, Giving tasks, Field practical related to implementation of designed BCC Campaign |
CA test, Semester end examinations, Viva, Group discussion and power point presentation |
• Atkin ,C.K.& Rice, R.E. (2012) Theory and Principles of Public Campaigns. In C. Atkins