SOCIAL -PSYCHOLOGICAL ASPECTS OF CLOTHING

Paper Code: 
HCT 221
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

To impart knowledge about-

  1. Origin of clothing
  2. Effect of clothing on the wearer
  3. Clothing for different age groups
  4. Effect of society on clothing

 

8.00
Unit I: 
Origin of Clothing:
  • Theories of Clothing: theory of modesty, immodesty, protections, adornment, combined   need theory, other theories in fashion
  • Clothing and first impressions:
  • Clothing Symbolism

 

 

10.00
Unit II: 
Clothing Psychology:
  • Effect of Clothing on
    • Physical Comfort
    • Mood and Behavior
    • Personality and self concept
    • Conformity
  • Individual Values, interests and attitudes

 

 

10.00
Unit III: 
Clothing and Wearer:

Clothing and the age of the wearer:

  • Infants and children
  • Adolescents
  • Adult and Elderly

     Psychological impact of color

     Figure proportion & Illusion

 

 

9.00
Unit IV: 
Clothing and society
  • Religion and culture
  • Occupation
  • Ceremonies and occasions
  • Comfort & Individuality
  • Clothing & Class distinction
  • Clothes, Role & Status

 

8.00
Unit V: 
Clothing & Physical Self:
  • Clothing & physical comfort- Factors affecting body comfort
  • Clothes & Physical well being

 

Essential Readings: 
  1. Horn, Marilyn, J., (1998) The Second Skin, Houghton Miffin Co., USA.
  2. Kaiser, S.B., (1985) The Social Psychology of Clothing, MacMillan, New York

 

References: 
  1. Avis, M. Dry.,(1961) The Psychology of Jung, Methuen & Co., London.
  2. Flugel, J.C.,(1950) The Psycho-analytical study of the family, The Hograth Press & The Institute of Psycho Analysis, London.
  3. Kefgen, M., & Touchie S.P.,(1986) Individuality in clothing selection and personal appearance, 4th (Ed.) A Guide for the consumer. The Macmillan Company, New York.
  4. Lidell, L.A.,(1981) Clothes and Your Appearance, The Good Heart Will Cox, Illinos.

 

 

Academic Year: 
2015-2016
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