COMMUNICATION SYSTEM AND MASS MEDIA (Theory)

Paper Code:

24CHSC311

Credits:

Contact Hours:

60.00

Max. Marks:

100.00

Objective:

This course will enable the students to –

Understand forms of communication
Evaluate models of communication
Analyze different media of communication

Course Outcomes:

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24CHSC311

Communication System and Mass Media

(Theory)

CO67: Analyse the importance of intrapersonal communication

CO68: Characterize the types and functions of interpersonal and small group communication

CO69: Explain effectively Organization, Public and Mass Communication

CO70: Examine the role of culture in communication.

CO71: Outline the range and scope of traditional media, mass media, ICTs and New Media.

CO72: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Lectures and discussions.

Learning activities for the students:

Self-learning assignments, Reading and listening assignments, Developing questionnaires

Class test, Semester end examinations, Presentation,

12.00

Unit I:

Understanding Self

Awareness of self in communication
Intrapersonal Communication
Self-concept and self esteem

12.00

Unit II:

Interpersonal Communication

Concept, types and functions of interpersonal communication
Dyadic, small and large group communication
Stages in human relationship development
Small group communication: types and functions

12.00

Unit III:

Organization, Public and Mass Communication

Organizational communication: concept, types, functions and networks
Public communication- concept and techniques
Mass Communication- concept, significance, functions and elements

12.00

Unit IV:

Unit IV

Theories and models of mass communication
Intercultural communication- concept, stages and barriers
Relationship between culture and communication
Application of Communication for Development

12.00

Unit V:

Mass Media

Mass Media- characteristics and significance of print, electronic and web based media
Print Media: types, nature, characteristics, reach, access.
Radio: types, nature, characteristics, reach, access.
Television and cinema: types, nature, characteristics, reach, access.
ICTs: types, characteristics, reach and access.

Essential Readings:

Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobiospublishers(India),
Dubey and Bishnoi (2015) Extension Education and Communication, New age International
Ray, G.L (2015) Extension and Communication Management, Calcutta, Kalyani Publications.

References:

1. Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.

2. Guru P and Mishra J. (2019) Textbook of Communication and Extension. Shivalik Prakashan

3. Baran, S. (2014) Mass Communication Theory. Wadsworth Publishing

4. McQuail, D. (2000) Mass Communication Theories. London: Sage Publications

5. Stevenson, D. (2002) Understanding Media Studies: Social Theory and Mass Communication, Sage Publications

E-RESOURCES:

1. https://www.youtube.com/watch?v=PeplmngZ-Rk

2. https://www.youtube.com/watch?v=oxTUC5I22LU

3. https://www.uou.ac.in/sites/default/files/slm/BHMAECC-II.pdf

4.https://www.bbau.ac.in/Docs/FoundationCourse/TM/AECC105/Communication%201.pdf

5.https://www.taxmann.com/bookstore/bookshop/bookfiles/Business%20Correspondence%20and%20reportingchapter1.pdf