Coming soon
COMMUNICATION SYSTEM AND MASS MEDIA (PRACTICAL)
Course Objectives (COs):
This course will enable the students to –
1. Analyze the audience
2. Evaluate mass media.
Course Learning Outcomes (COs):
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Paper Code |
Paper Title |
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CHSC 314
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Communication System and Mass Media (Practical)
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The students will be able to – CO83: Appraise the self. CO84: Develop skills in characterizing the audiences. CO85: Develop skills in mass media content analysis. CO86: Critically examine the group dynamics in communication. .
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Approach in teaching: Interactive Lectures, Discussion, Reading assignments,
Learning activities for the students: Self-learning assignments, Seminar presentation, Developing questionnaire |
Class test, Semester end examinations, Quiz, Presentation, Individual and group projects
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- Exercises for understanding Self.
- Studying group dynamics in organizations- formal and informal.
- Audience analysis- readership, listenership and viewership studies
- Content analysis of mass media
- Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
- Dave, E (1957). Audio visual methods in teaching Dryden press, New York..
- Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
- Roy, G.L (1991) Extension Communication Management, Calcutta, Naya Prakash.
- Devito, J. (1998) Human Communication. New York: Harper & Row.
- Baran, S. (2014) Mass Communication Theory. Wadsworth Publishing
- Barker, Larry Lee. (1990) Communication. Eaglewood Cliffs, New Jersey: Prentice Hall.
- McQuail, D. (2000) Mass Communication Theories. London: Sage Publications
- Vivian, J. (1991) The Media of Mass Communication
- Stevenson, D. (2002) Understanding Media Studies: Social Theory and Mass Communication, Sage Publications
