This course will enable the students to –
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24DHCT816
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Apparel Marketing and Merchandising-Practical (Practical)
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CO399:Create catalogue for accessories, men’s wear, women’s wear and theme based window display CO401:Create fashion forecast analysis and design & develop promotional material for marketing CO402:Compile comprehensive practical record by designing of catalogue,promotional material/window display and cultivate verbal communication skills to converse effectively with examiners CO402: Contribute effectively in course specific interaction |
Approach in teaching: Interactive Lectures, Discussion, Tutorials
Learning activities for the students: Practical exercises, Simulation, Portfolio Preparation, Giving tasks |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation
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● Fashion forecast analysis: (20 Hours)
● Develop mood boards & theme boards
● Colour
● Silhouettes & detailing
● Material & textures
● Print & graphics
● Accessories
● Prepare a Catalogue of various available/sourced fabrics (10 Hours)
● Fashion Trend Report (Project)
● Case Study of various Brands
● Designing of promotional material (15 Hours)
● Catalogue-Accessories, Children’s wear, men’s wear, women’s wear
● Brochures/Leaflets
● Shopping/Carry Bags
● Visiting Cards
● Advertisement-For print media
● Display (15 Hours)
● Market Survey of Fashion brand Stores