APPAREL MARKETING AND MERCHANDISING-PRACTICAL

Paper Code: 
24DHCT816
Credits: 
02
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Impart knowledge to students related to apparel marketing and merchandising.
  2. Impart knowledge about trend forecasting.
  3. Understand the product planning, themebased window display and its development.
Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24DHCT816

 

Apparel Marketing and Merchandising-Practical

(Practical)

 

 

CO399:Create catalogue for accessories, men’s wear, women’s wear and theme based window display

CO401:Create fashion forecast analysis and design & develop promotional material for marketing

CO402:Compile comprehensive practical record by designing of catalogue,promotional material/window display and cultivate verbal communication skills to converse effectively with examiners

CO402: Contribute effectively in course specific interaction

Approach in teaching:

Interactive Lectures, Discussion, Tutorials

 

Learning activities for the students:

Practical exercises, Simulation, Portfolio Preparation, Giving tasks

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation

 

 

Unit I: 
CONTENTS

●        Fashion forecast analysis:                          (20 Hours)

●        Develop mood boards & theme boards

●        Colour

●        Silhouettes & detailing

●        Material & textures

●        Print & graphics

●        Accessories

●        Prepare a Catalogue of various available/sourced fabrics  (10 Hours)

●        Fashion Trend Report (Project)                                                       

●        Case Study of various Brands                                                         

●        Designing of promotional material                               (15 Hours)

●        Catalogue-Accessories, Children’s wear, men’s wear, women’s wear

●        Brochures/Leaflets

●        Shopping/Carry Bags

●        Visiting Cards

●        Advertisement-For print media

●        Display                                                                     (15 Hours)

●        Market Survey of Fashion brand Stores

  • Theme based Window display     
Essential Readings: 
  1. Easey, Mike, Fashion Marketing, Blackwell Science Ltd, London 1995.
  2. Kotler,P.,  Marketing Management: Analysis, Planning, Implementation and Control(9th Ed), Prentice Hall,  New Delhi 1998.
  3. Donnellan, John, Merchandise buying & management, Fairchild publication, New York, 1999.
References: 
  1. Stone, Elanie & Samples, Jean. A., Fashion Merchandising, McGraw Hill, New York.1985.
  2. Stephens, Frings Gini, Fashion Concept to Consumer, 3rd ed., Prentice Hall International, New Jersey, 2008.
  3. Green, Wood, Fashion Innovation and Marketing, Macmillan Press Ltd. London, 2003.
  4. Diamond, Jay &Ellen, Contemporary Visual Merchandising and Environmental, Pearson Prentice Hall, Fourth Edition
Academic Year: 
2024-2025
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