ADVOCACY AND BEHAVIOUR CHANGE COMMUNICATION (PRACTICAL)

Paper Code: 
GHSC 311(B)
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives (COs):

This course will enable the students to gain–

  1. Understanding to the process of analysing BCC campaigns
  2. Understanding to the documentation and analysis of BCC campaigns-case study approah
  3. Course Outcomes (COs):

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

  
 

The students will be able to –

 

CO106: Develop skills  related to designing a behavior change communication programme

CO107:Formulate strategies related to implementation of Campaign

CO108:Analysis previously implemented BCC Campaigns

CO109: Conclude both benefits an flaws of the implemented BCC Campaigns

 

Approach in teaching:

Interactive Lectures, Discussion, Analysis of Behavior change communications campaigns, Team teaching

 

Learning activities for the students:

Self learning assignments, Effective discussion , Simulation, Report analysis and presentation, Giving tasks, Field practical related to implementation of designed BCC Campaign

CA test, Semester end examinations, Viva, Group discussion and power point presentation

  

 

CONTENTS

  • To learn the process of analysing of BCC campaigns
  • To document and analyse BCC campaigns for social mobilization and policy change.
  • To design and implement BCC campaigns in core issues for stakeholders

 

 

Essential Readings: 
  • Atkin ,C.K.& Rice, R.E. (2012) Theory and Principles of Public Campaigns. In C. Atkins    & R Rice (EDS) Public Communication Campaigns. Newbury Park, CA: Sage
  • Cox, R. (2006) Environmetal Communications and the Public Sphere. Thousand Oaks,CA:Sage.
  • Subedi, N R, (2008). Advocacy Strategies and Approaches: A Training of Trainers
  • Field guide to designing communication strategy, WHO publication-2007.
  • Behaviour change consortium summary (1999-2003) www1.od.nih.gov.behaviourchange
  • Wilkins, K.G. (2014). The Handbook of Development Communication and Social Change
    Volume 4 of Global Handbooks in Media and Communication Research. John Wiley & Sons.
  • Tufte, T. (2017). Communication and Social Change: A Citizen Perspective. John Wiley & Sons.
  • Hornick, R. (2002). Public Health Communication Evidence for Behavior Change. Taylor and Francis.

 

E-RESOURCES

 

REFERENCE JOURNALS

  • International Journal of Community Medicine
  • International Journal of Communication and Health
  • Science Direct
  • Journal of Health Communication
  • European Journal of Health Communication
  • Global Health Communication

 

 

Academic Year: 
2023-2024
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