APPAREL MARKETING AND MERCHANDISING (PRACTICAL)

Paper Code: 
DHSC 614 (C)
Credits: 
02
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
This course will enable the students to –
1. Impart knowledge to students related to apparel marketing and merchandising.
2. Impart knowledge about trend forecasting
3. Understand the product planning and its development.

Course outcomes

 

Learning and teaching strategies

Assessment

Strategies

  
 

The students will be able to –

CO322:Develop skill in designing promotional material for marketing   

 

CO323:Create catalogue and theme based window display

 

CO324:Analyze  the marketing and promotional techniques of fashion and apparel companies

 

CO325:Create fashion forecast analysis

Approach in teaching:

Interactive Lectures, Discussion, Tutorials

 

Learning activities for the students:

Practical exercises, Simulation, Portfolio Preparation, Giving tasks

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation

 

  

 

CONTENTS
 
 
• Fashion forecast analysis:    20 hrs
   • Develop mood boards & theme boards 
      • Colour
      • Silhouettes & detailing 
      • Material & textures 
      • Print & graphics 
      • Accessories 
 
• Prepare a Catalogue of various available/sourced fabrics                                   10 hrs
      • Fashion Trend Report (Project)                                                        
      • Case Study of various Brands                                                          
 
• Designing of promotional material                                                                        15 hrs
     • Catalogue-Accessories, Children’s wear, men’s wear, women’s wear 
     • Brochures/Leaflets 
     • Shopping/Carry Bags 
     • Visiting Cards 
     • Advertisement-For print media 
 
 
• Display                                                                                                          15 hrs
     • Market Survey of Fashion brand Stores
     • Theme based Window display
     • Analyzing assortment plan for a store        
 
Essential Readings: 
• Easey, Mike, Fashion Marketing, Blackwell Science Ltd, London 1995.
• Kotler,P.,  Marketing Management: Analysis, Planning, Implementation and Control(9th Ed), Prentice Hall,  New Delhi 1998.
• Donnellan, John, Merchandise buying & management, Fairchild publication, New York, 1999.
• Stone, Elanie& Samples, Jean. A., Fashion Merchandising, McGraw Hill, New York.1985.
• Stephens, Frings Gini, Fashion Concept to Consumer, 3rd ed., Prentice Hall International, New Jersey, 2008.
• Green, Wood, Fashion Innovation and Marketing, Macmillan Press Ltd. London, 2003.
• Diamond, Jay &Ellen,  Contemporary Visual Merchandising and Environmental, Pearson 
Prentice Hall, Fourth Edition
 
References: 
E- Resources:
Academic Year: 
2022-2023
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