To familiarize the student with the changing socio-economic environment andconsumer behavior.
To strengthen the financial management practices of the students for wise consumer behavior.
To develop an understanding of the types of markets, changing concepts of markets, changes in socio-economic environment, and marketing strategies from consumer’s perspective.
12.00
Unit I:
Part l: Sociological Concerns and Orientation Sociological Orientation
Society, Culture and Institutions
Family, Kinship and Relationships
Social Groups and multiplicity
Cultural diversity in contemporary life
Appreciating Cultural pluralilty
12.00
Unit II:
Emergence of New Ideological Orientations
Social mobility and social change
Emergent Cultural Stereotypes
Ethnographic approaches to the study of groups.
Sociological Studies of Children, Youth and Women the aged: Empirical Problem & Frameworks
12.00
Unit III:
Introduction–Economic system, Consumption and production and distribution
Definition, scope of Economics, Central problems of an economy
Wants – Classification and Characteristics.
Utility- Total Utility, Marginal Utility– Law of Diminishing Marginal Utility, Law of Equi-Marginal Utility
Demand – Law of Demand, Elasticity of Demand-with emphasis on price elasticity.
Engel’s Law of Consumption
Consumer’s surplus- assumptions and criticism
Supply – Law of Supply, Elasticity of Supply, equilibrium of Demand and Supply.
12.00
Unit IV:
Types of Markets
Types & functions of money, value of money – measurement of the value of money-Index number, inflation
Types & functions of Banks
Revenue – Concept, Total, Average and Marginal Revenue
Taxation, Types- direct and indirect, proportional, progressive and Regressive taxes
Features of International Trade.
Factors of Production– land, labour and capital
12.00
Unit V:
Indian Economic Environment
Structure of Indian Economy: Changing structure of Indian Economy.
Constraints on growth: issues of population, income distribution, poverty, unemployment, inequality and migration, food security.
Role, importance and organization of Indian Agriculture.
Role, importance and problems of Indian industries
Resent developmental programmes of the Government of India: Jana DhanaYojna, SarvaSikshaYojana.
Planning: Features, objectives and achievement
Essential Readings:
Abhraham, M. F. (2006). Contemporary Sociology: An introduction to concepts and theories: New York: Oxford University Press.
Beattie, J. (1964). Other cultures. Cohen and West.
Das, V. (Ed.) (2003) The Oxford companion to sociology and social anthropology:
volume 1 and 2.New Delhi: Oxford University Press.
Johnson, M.H. (2001). Sociology: A systematic introduction. New Delhi: Allied Publishers Limited.
Rawat, H.K. (2007). Sociolgy: Basic concepts. New Delhi: Rawat Publications.
Srinivas, M.N. (Ed.) (1996). Caste: Its twentieth century avatar. New Delhi: Viking Penguin.
Ahuja H.L., 2010, Modern Micro Economics. Sultan Chand & sons
Dhingra IC and Garg VK, 2010, Introductory Economic Theory. Sultan Chand & Sons
Mishra &Puri, Recent edition 2014, Indian Economy, Himalaya Publishing House.
Mithani D.M., 2010 New Edition, Macro-Economics. Himalaya Publishing House
Sundaram K.P.M., 2010, Introduction to Economics. RatanPrakashan