· To familiarize the student with the changing socio-economic environment and
consumer behavior.
· To strengthen the financial management practices of the students for wise consumer
behavior.
· To develop an understanding of the types of markets, changing concepts of markets,
changes in socio-economic environment, and marketing strategies from consumer’s
perspective.
Contents
Part l: Sociological Concerns and Orientation
· Society, Culture and Institutions
· Family, Kinship and Relationships
· Social Groups and multiplicity
· Cultural diversity in contemporary life
· Social mobility and social change
· Emergent Cultural Stereotypes
· Ethnographic approaches to the study of groups.
· Appreciating cultural plurality, Interconnection between the spheres
· Sociological Studies of Children, Youth and Women the aged: Empirical Problem &
Frameworks
· Definition, scope of Economics, Central problems of an economy
· Wants – Classification and Characteristics.
· Utility – Law of Diminishing Marginal Utility, Law of Equi-Marginal Utility
Demand – Law of Demand, Elasticity of Demand.
· Engel’s Law of Consumption, consumer’s surplus
· Supply – Law of Supply, Elasticity of Supply, equilibrium of Demand and Supply.
· Factors of Production– land, labour and capital, National Income estimates
Types & functions of money, value of money – quantity theory, measurement of the
value of money-Index number, inflation
· Types & functions of Banks
· Revenue, Taxation and International trade
Structure of Indian Economy: Changing structure of Indian Economy.
· Constraints on growth: issues of population, income distribution,
poverty,unemployment, inequality and migration, food security.
· Role, importance and organization of Indian Agriculture.
· Role, importance and problems of Indian industries, India's International Business
and Balance of payment problems.
· Resent developmental programmes of the Government of India:Jana Dhana Yojna,
Sarva Siksha Yojana.
· Planning: models, objectives and achievement
· Issues related to health, education, environmental problems and gender