Course Objectives (COs):
This course will enable the students to –
1. Understand the changing socio-economic environment and consumer behaviour.
2. Strengthen the financial management practices of the students for wise consumer behaviour.
3. Understand the types of markets, changing concepts of markets, changes in socio-economic environment, and marketing strategies from consumer’s perspective.
4. Have an overview of the consumer problems, consumer movement and consumer protection
Course outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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The students will be able to –
CO94: Debate upon income, saving and investment management in the changing socio-economic environment. CO95:Deconstruct the various investment avenues to manage the personal finances CO96:Assess the role of consumer in the economy, consumer problems, education and empowerment. CO97:Evaluate the various issues related to consumer protection, legislative measures and redressal mechanisms.
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Approach in teaching: Interactive Lectures, Discussion, Reading assignments, Team teaching
Learning activities for the students: Self learning assignments, Seminar presentation |
Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects |