· To familiarize the student with the changing socio-economic environment and
consumer behavior.
· To strengthen the financial management practices of the students for wise consumer
behavior.
· To develop an understanding of the types of markets, changing concepts of markets,
changes in socio-economic environment, and marketing strategies from consumer’s
perspective.
· To have an overview of the consumer problems, consumer movement and consumer
protection
Definition of a consumer
Act 1986 COPRA, Alternative redressal mechanisms, Mediation centres
Wool mark, Silk mark, Cotton mark, Handloom mark, BEE star labelling and others