MEDIA AND COMMUNICATION IN EXTENSION

Concept of Development Communication:-

•         Meaning and importance of communication in development
•         Basis for effective, interactive communication
•         Elements of Communication
•        The purpose of communication
•         Models of communication and problems of communication   
•         Types of communication: One way, Two way, Interpersonal, Intrapersonal, Upward and downward, Localite and cosmopolite communication , Mass media communication
•         Gaps in Communication

Communication in Extension

• Audio visual aid- Criteria for selection and use of audio visual aids
• Meaning , importance and classification- Audio , Visual ( Chart ,Poster, Flannel Graph, Flash Cards ,Flip Book, Film Strips)and Audio visual , Projected and non projected (Folk media) audio visual aid

• Perception & Learning- Definition, laws , Principles, cone of experience 
• Motivation- Definition , Role of motivation, Process of motivation

Methods of Communication in Development to Reach Individuals

•          Personal letters
•         Interviews
•         Home and farm visits
•         Office calls

Methods to reach small groups:-                                                                  

• Group discussions- Panel discussions, symposium , colloquy, Forum , Brain storming 
• Role plays
• Workshops
• Dramatization
• Camps
• Demonstration – Method , Result

Methods to Reach Masses:-

• Broadcasting
• Telecasting
• Publications Books, news papers, magazines, Letters
• Video film conferencing
• Public meetings
• Cyber communication
• Net working
• Selection, effective use, evaluation of above methods