Develop understanding regarding the vital aspects of communication and various audio & visual methods/ mass media & their use in nutrition & health education
Develop skills to plan and use IEC
9.00
Unit I:
Concept of Communication
Concept of communication & mass communication
Elements of communication
Models of communication
Approaches to communication
Barriers to communication
9.00
Unit II:
Communication for Extension Education & Development
Introduction to IEC (Information, Education, Communication)
Aims & objectives of IEC
9.00
Unit III:
Different media & their characteristics & use
Audio visual aids
Audio aids : - Tape recorder, Public Address system, Telephone
Visual aids :- chalk board, poster, charts, flip cards, slides, film strips
Mass media
Newspaper, radio, television
Methods ,Techniques & Tools
IEC for different target groups
Policy makers
NGOs
Grassroots functionaries
Community
9.00
Unit V:
Specific National Programmes & IEC support
National : ICMR, ICDS,FNB
International : WHO, CARE, CDC
Essential Readings:
Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobios (India), Jodhpur
Dave, E (1957). Audio visual methods in teaching Dryden press, New York..
References:
Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
Roy, G.L (1991) Extension Communication Management, Calcutta, Naya Prakash.