IMPROVING HEALTH & NUTRITION: IEC APPROACHES (THEORY)

Paper Code: 
CND 501
Credits: 
03
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

1.   Develop understanding regarding the vital aspects of communication and various audio & visual methods/ mass media & their use in nutrition & health education.

2.   Develop skills to plan and use IEC.

 

Course Outcomes (COs): 

 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

 

 

 

 

 

CND 501

Improving Health and Nutrition : IEC Approaches (Theory)

 

 

 

 

 

 

The students will be able to –

 

CO45: Constructual clarity for designing IEC material.

CO46:Classify different types of IEC material.

CO47:Assess the principles and techniques of developing IEC material.

CO48:Develop different communication strategies and tools for policy makers, NGO’s, grassroot functionaries and community

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Presentation, Giving tasks

Observation, Presentation, Report writing

 

9.00
Unit I: 
UNIT I

1.     Concept of Communication

·         Concept of communication & mass communication

·         Elements of communication

·         Models of communication

·         Approaches to communication

·          Barriers to communication

9.00
Unit II: 
UNIT II
  • Communication for Extension Education & Development
  • Introduction to IEC (Information, Education, Communication)
  • Aims & objectives of IEC

 

9.00
Unit III: 
UNIT III

Different media & their characteristics & use

  • Audio visual aids

Audio aids : - Tape recorder, Public Address system, Telephone

Visual aids :- chalk board, poster, charts, flip  cards, slides, film strips

  • Mass media

Newspaper, radio, television

 

9.00
Unit IV: 
UNIT IV

Methods ,Techniques & Tools

IEC for different target groups

  • Policy makers
  • NGOs
  • Grassroots functionaries
  • Community

 

9.00
Unit V: 
UNIT-V

Specific National Programmes & IEC support

  • National : ICMR, ICDS,FNB
  •  International : WHO, CARE, CDC
Essential Readings: 
  1. Dahama O.P. (1998): Education and communication for Development, New

Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.

  1. De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobios (India), Jodhpur
  2. Dave, E (1957). Audio visual methods in teaching Dryden press, New York..

 

References: 
  1. Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak

Publication Pvt. Ltd.

  1. Roy, G.L (1991) Extension Communication Management, Calcutta, Naya

Prakash.

  1. Journal of Nutrition Education

 

Academic Year: 
2021-2022
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