IMPROVING HEALTH & NUTRITION: IEC APPROACHES (THEORY)

Paper Code: 
CND 501
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 
1. Concept of Communication
• Concept of communication & mass communication
• Elements of communication
• Models of communication
• Approaches to communication
• Barriers to communication
9.00
Unit I: 
UNIT I
1. Concept of Communication
• Concept of communication & mass communication
• Elements of communication
• Models of communication
• Approaches to communication
• Barriers to communication
9.00
Unit II: 
UNIT II
2. Communication for Extension Education & Development
3. Introduction to IEC (Information, Education, Communication)
4. Aims & objectives of IEC
9.00
Unit III: 
UNIT III
5. Different media & their characteristics & use
• Audio visual aids
Audio aids : - Tape recorder, Public Address system, Telephone
Visual aids :- chalk board, poster, charts, flip  cards, slides, film strips
• Mass media
Newspaper, radio, television
9.00
Unit IV: 
UNIT IV
6. Methods ,Techniques & Tools
7. IEC for different target groups
• Policy makers
• NGOs
• Grassroots functionaries
• Community
 
9.00
Unit V: 
UNIT-V
8. Specific National Programmes & IEC support 
National : ICMR, ICDS,FNB
International : WHO, CARE, CDC
 
Essential Readings: 
1. Dahama O.P. (1998): Education and communication for Development, New 
Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
2. De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobios (India), Jodhpur
3. Dave, E (1957). Audio visual methods in teaching Dryden press, New York.. 
 
References: 
1. Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak 
Publication Pvt. Ltd. 
2. Roy, G.L (1991) Extension Communication Management, Calcutta, Naya 
Prakash.
3. Journal of Nutrition Education
 
Academic Year: 
2015-2016
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