IMPROVING HEALTH & NUTRITION: IEC APPROACHES (THEORY)

Paper Code: 
CND 501
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to –

  1. Develop understanding regarding the vital aspects of communication and various audio & visual methods/ mass media & their use in nutrition & health education.
  2. Develop skills to plan and use IEC.

 

Course Outcomes (COs):

 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

 

 

 

 

 

CND 501

Improving Health and Nutrition : IEC Approaches (Theory)

 

 

 

 

 

 

The students will be able to –

 

CO47: Explain the usage of IEC material for development.

CO48: Discuss different types of IEC material.

CO49: Interpret the principles and techniques of developing IEC material.

CO50: Use the acquired knowledge for the commUnity through the use of different communication strategies and tools for promotion of nutrition and health among the vulnerable groups.

 

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Presentation, Giving tasks

Observation, Presentation, Report writing

 

9.00
Unit I: 
UNIT I
  • Concept of Communication
  • Concept of communication & mass communication
  • Elements of communication
  • Models of communication
  • Approaches to communication
  •  Barriers to communication

 

9.00
Unit II: 
UNIT II
  • Communication for Extension Education & Development
  • Introduction to IEC (Information, Education, Communication)
  • Aims & objectives of IEC

 

9.00
Unit III: 
UNIT III
  • Different media & their characteristics & use
  • Audio visual aids
    • Audio aids : - Tape recorder, Public Address system, Telephone
    • Visual aids :- chalk board, poster, charts, flip  cards, slides, film strips
  • Mass media
    • Newspaper, radio, television

 

9.00
Unit IV: 
UNIT IV
  • Methods ,Techniques & Tools
  • IEC for different target groups
  • Policy makers
  • NGOs
  • Grassroots functionaries
  • Community

 

9.00
Unit V: 
UNIT V
  • Specific National Programmes & IEC support
  • National : ICMR, ICDS,FNB
  • International : WHO, CARE, CDC

 

References: 
  • Dahama O.P. (1998): Education and communication for Development, New
  • Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
  • De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobios (India), Jodhpur
  • Dave, E (1957). Audio visual methods in teaching Dryden press, New York.
  • Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
  • Roy, G.L (1991) Extension Communication Management, Calcutta, Naya Prakash.
  • Journal of Nutrition Education

 

Academic Year: 
2020-2021
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