FASHION DESIGN CONCEPT (THEORY)

Paper Code: 
CHSC 415
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to:                                                     

  • To learn about the centers of international fame & their contribution in fashion.
  • To develop understanding of merchandising & retailing and its importance in today’s consumer market.
  • To gain knowledge about the management aspect of retailing.
10.00
Unit I: 
Fashion Concept

Concept of fashion

  • Terminology
  • Fashion cycle
  • Sources of fashion
  • Factors favoring and retarding fashion
12.00
Unit II: 
Fashion Centers
  1. Role of a Designer
  • Leading Fashion centres and designers

 

12.00
Unit III: 
Importance of clothing
  • Clothing functions and theories of origin
  • Clothing terminology
  • Individuality and conformity, conspicuous consumption and emulation
  • Selection of clothes for self
  • Selection and Evaluation of ready-made garments
14.00
Unit IV: 
Unit IV: Components of garment: classification and application 14
  • Fabric, seams, stitches, thread, shaping methods, dart equivalents
  • Sleeves, cuffs, necklines, collars, plackets, yokes, pockets and trims
  • Style variation: bodice, skirts, trousers in various silhouettes

 

12.00
Unit V: 
Design
  • Elements and principles of design and its application in clothing

 

  • Structural and applied design and its importance on the components of garments.

 

Essential Readings: 
  1. Brown, Patty, Rice J., 1998, Ready to Wear Apparel Analysis. Prentice Hall.
  2. Marshall S G, Jackson H O, Stanley MS, Kefgen M &Specht T, 2009, Individuality in Clothing & Personal Appearance, 6th Edition, Pearson Education, USA.

Tate S.L., Edwards M.S., 1982, The Complete Book of Fashion Design, Harper and Row Publications, New York.

Academic Year: 
2018-2019
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