ENTREPRENEURSHIP DEVELOPMENT AND MARKETING

Paper Code: 
GHSC 411(A)
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Understand Entrepreneurship Development
  2. Plan and Launch a Enterprise

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

GHSC 411 A

 

 

Entrepreneurship Development and Marketing

(Theory)

 

 

The students will be able to –

CO153:Develop conceptual understanding related to entrepreneur and entrepreneurship.

CO154: Appraise the role of entrepreneurial motivation and creativity in innovation.

CO155:Relate Marketing concept with 4Ps of marketing and create an appropriate marketing mix

CO156:Examine aspects related to Marketing and Financial management

Approach in teaching:

Discussion, Demonstration, Action Research

Learning activities for the students:

 Presentation, Giving tasks, group discussion

CA test, Semester end examinations,  Presentation, Individual and group projects

 

12.00
Unit I: 
Entrepreneurship Development
  • Entrepreneurship- concept, definition, need and significance of entrepreneurship
  • development in India, entrepreneurship growth process, barriers, entrepreneurship education model.
  • Entrepreneur-their characteristics, types, gender issues, role demands and challenges.
  • Entrepreneurial Motivation.
  • Challenges faced by Women Entrepreneurs

 

 

12.00
Unit II: 
Enterprise Planning and Launching
  • Types of enterprises classification based on capital, product, location, ownership pattern and process
  • Sensing business opportUnities and assessing market potential; market research
  • Appraising of project and feasibility

 

 

12.00
Unit III: 
Enterprise Management and Networking
  • Managing Production
  • Organizing Production; input-output cycle
  • Ensuring Quality

 

 

12.00
  • Managing Marketing
  • Understanding markets and marketing
  • Functions of Marketing
  • 4Ps of Marketing(same as marketing mix)
12.00
  • Financial Management
  • Meaning of Finance
  • Types and Sources of Finance
  • Estimation of project cost
  • Profit Assessment
  • Networking of Enterprises

 

Essential Readings: 
  • Gundry Lisa K. & Kickul Jill R.,2007, Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, and Reinvention, SAGE Publications, Inc.
  • Taneja & Gupta, 2001, Entrepreneur Development- New Venture Creation, Galgotia Publishing Company

 

 

Academic Year: 
2021-2022
  • Printer-friendly version
  • PDF version