ENTREPRENEURSHIP DEVELOPMENT AND MARKETING

Paper Code: 
GHSC 411 (A)
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable students to:

 

Understand Entrepreneurship Development

Plan and Launch a Enterprise

 

12.00
Unit I: 
Entrepreneurship Development
  • Entrepreneurship- concept, definition, need and significance of entrepreneurship
  • development in India, entrepreneurship growth process, barriers, entrepreneurship
  • education model.
  • Entrepreneur-their characteristics, types, gender issues, role demands and challenges.
  • Entrepreneurial Motivation.
  • Challenges faced by Women Entrepreneurs
12.00
Unit II: 
Enterprise Planning and Launching
  • Types of enterprises classification based on capital, product, location, ownership pattern
  • and process
  • Sensing business opportunities and assessing market potential; market research
  • Appraising of project and feasibility
12.00
Unit III: 
Enterprise Management and Networking
  • Managing Production
  • Organizing Production; input-output cycle
  • Ensuring Quality
12.00
  • Managing Marketing
  • Understanding markets and marketing
  • Functions of Marketing
  • 4Ps of Marketing(same as marketing mix)

 

  • Financial Management
  • Meaning of Finance
  • Types and Sources of Finance
  • Estimation of project cost
  • Profit Assessment
  • Networking of Enterprises

 

 

 

 

Academic Year: 
2017-2018
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