DYNAMICS OF COMMUNICATION AND EXTENSION (THEORY)

Paper Code: 
CHSC 211
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to -

1.     Understand the basic concepts behind communication process

2.     Understand  the role of communication in extension activities

Course Outcomes (COs): 

 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CHSC 211

 

 

 

Dynamics of Communication and Extension

(Theory)

 

 

 

The students will be able to –

 

CO45:Characterize the scope and concepts of human communication and extension.

CO46:Appraise the elements and process of effective communication.

CO47:Compare and contrast various communication media.

CO48:Evaluate the approaches/ methods of communication like individual, group and mass approaches

Approach in teaching:

Interactive Lectures, Power point Presentations, Discussion, Reading assignments, Team teaching

Learning activities for the students:

Self-learning assignments, Seminar presentation, Role plays, Field visit

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Communication : Concepts
Historical background , concept, meaning and importance of communication in development
Types of communication – communication transactions: Formal and Informal communication: Verbal and Non-verbal Communication
Scope of Communication – Education, training and learning industry, Motivation and , Management, Corporate Communication, Management of Organizations, Advertising and Public relations.
Communication and main stream media- newspaper, radio, television and Cinema, ICTs and web based communication
 
6.00
Unit II: 
Understanding Human Communication
Culture and communication- Signs , symbols and codes in communication
Postulates /Principles of Communication
Elements of Communication and their Characteristics
Models of Communication
Barriers of Communication
Communicating Effectively
Concept , nature and relevance to communication process
(Empathy, Persuasion , Perception, Listening)
12.00
Unit III: 
Communication for Extension
Concept , nature and philosophy of Extension
Principles of Extension
Relationship between Communication , Extension and Development
Meaning , importance and classification- Audio, Visual( Chart, poster , Flannel Graph,Flash Cards, Flip Book, Film Strips and Audio visual, Projected and Non projected (Folk media) Audio Visual aid
 
12.00
Unit IV: 
UNIT IV
Perception & Learning- Definition, laws and Principles 
Motivation- Definition , Role of motivation, Process of motivation 
Methods of Communication (Individual approach)
Personal letters
Interviews
Home and farm visits
Office calls
 
12.00
Unit V: 
UNIT V
Methods of Communication                            
Group approach for small groups
Group discussions- Panel discussions, symposium , colloquy, Forum , Brain storming  
Role plays
Workshops
Dramatization
Camps
Demonstration
Methods to Reach Masses
Broadcasting 
Telecasting 
Publications Books, news papers, magazines, Letters
Video film conferencing 
Public meetings
Cyber communication 
Net working
 
Essential Readings: 
Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
Dave, E (1957). Audio visual methods in teaching Dryden press, New York. 
 
Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
Ray, G.L (1991) Extension Communication Management, Calcutta, Naya Prakash.
Barker, L. (1990). “Communication”, New Jersey: Prentice Hall, Inc; 171.
Devito, J. (1998) Human Communication. New York: Harper & Row.
Patri and Patri (2002); Essentials of Communication. Greenspan Publications
 
Academic Year: