DYNAMICS OF COMMUNICATION AND EXTENSION

Paper Code: 
CHSC 211
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Understand the basic concepts behind communication process
  2. Understand  the role of communication in extension activities

 

Course Outcomes (COs):

Course outcomes

 

Learning and teaching strategies

Assessment

Strategies

  
 

The students will be able to –

 

CO45:Characterize the scope and concepts of human communication and extension.

CO46:Appraise the elements and process of effective communication.

CO47:Compare and contrast various communication media.

CO48:Evaluate the approaches/ methods of communication like individual, group and mass approaches

Approach in teaching:

Interactive Lectures, Power point Presentations, Discussion, Reading assignments, Team teaching

Learning activities for the students:

Self-learning assignments, Seminar presentation, Role plays, Field visit

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

  

 

12.00
Unit I: 
Communication: Concepts
  • Historical background , concept, meaning and importance of communication in development
  • Types of communication – communication transactions: Formal and Informal communication: Verbal and Non-verbal Communication
  • Scope of Communication – Education, training and learning industry, Motivation and , Management, Corporate Communication, Management of Organizations, Advertising and Public relations.
  • Communication and main stream media- newspaper, radio, television and Cinema, ICTs and web based communication

 

12.00
Unit II: 
Understanding Human Communication
  • Culture and communication- Signs , symbols and codes in communication
  • Postulates /Principles of Communication
  • Elements of Communication and their Characteristics
  • Models of Communication
  • Barriers of Communication
  • Communicating Effectively
  • Concept , nature and relevance to communication process (Empathy, Persuasion , Perception, Listening)

 

 

12.00
Unit III: 
Communication for Extension
  • Concept, nature and philosophy of Extension
  • Principles of Extension
  • Relationship between Communication , Extension and Development
  • Meaning , importance and classification- Audio, Visual( Chart, poster , Flannel Graph,Flash Cards, Flip Book, Film Strips and Audio visual, Projected and Non projected (Folk media) Audio Visual aid

 

 

12.00

  • Perception & Learning- Definition, laws and Principles

  • Motivation- Definition, Role of motivation, Process of motivation
  • Methods of Communication (Individual approach)
    • Personal letters
    • Interviews
    • Home and farm visits
    • Office calls

 

12.00
Unit V: 
Methods of Communication
  • Group approach for small groups                                                                      
  • Group discussions- Panel discussions, symposium, colloquy, Forum, Brain storming 
  • Role plays
  • Workshops
  • Dramatization
  • Camps
  • Demonstration                                                                  
  • Methods to Reach Masses
  • Broadcasting
  • Telecasting
  • Publications Books, news papers, magazines, Letters
  • Video film conferencing
  • Public meetings
  • Cyber communication
  • Net working

 

Essential Readings: 
1. Dahama O.P. (1998): Education and communication for Development, New
Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
2. De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobios publishers(India),
3. Dubey and Bishnoi (2015) Extension Education and Communication, New age International
4. Ray, G.L (2015) Extension and Communication Management, Calcutta, Kalyani Publications.
 
References: 
  1. Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
  1. Guru P and Mishra J. (2019) Textbook of Communication and Extension. Shivalik Prakashan

e-RESOURCES:

1. https://www.youtube.com/watch?v=PeplmngZ-Rk

2. https://www.youtube.com/watch?v=oxTUC5I22LU

JOURNALS:

1.   Journal of Nutrition Education

2. Communication Today

 

 

 

 

Academic Year: 
2023-2024
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