DYNAMICS OF COMMUNICATION AND EXTENSION

Paper Code: 
CHSC 211
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to -

  1. Understand the basic concepts behind communication process
  2. Understand  the role of communication in extension activities

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CHSC 211

 

 

 

Dynamics of Communication and Extension

(Theory)

 

 

 

The students will be able to –

 

CO45:Characterize the scope and concepts of human communication and extension.

CO46:Appraise the elements and process of effective communication.

CO47:Compare and contrast various communication media.

CO48:Evaluate the approaches/ methods of communication like individual, group and mass approaches

Approach in teaching:

Interactive Lectures, Power point Presentations, Discussion, Reading assignments, Team teaching

Learning activities for the students:

Self-learning assignments, Seminar presentation, Role plays, Field visit

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Communication : Concepts
  • Historical background , concept, meaning and importance of communication in development
  • Types of communication – communication transactions: Formal and Informal communication: Verbal and Non-verbal Communication
  • Scope of Communication – Education, training and learning industry, Motivation and , Management, Corporate Communication, Management of Organizations, Advertising and Public relations.
  • Communication and main stream media- newspaper, radio, television and Cinema, ICTs and web based communication

 

12.00
Unit II: 
Understanding Human Communication
  • Culture and communication- Signs , symbols and codes in communication
  • Postulates /Principles of Communication
  • Elements of Communication and their Characteristics
  • Models of Communication
  • Barriers of Communication
  • Communicating Effectively
  • Concept , nature and relevance to communication process(Empathy, Persuasion , Perception, Listening)

 

12.00
Unit III: 
Communication for Extension
  • Concept , nature and philosophy of Extension
  • Principles of Extension
  • Relationship between Communication , Extension and Development
  • Meaning , importance and classification- Audio, Visual( Chart, poster , Flannel Graph,Flash Cards, Flip Book, Film Strips and Audio visual, Projected and Non projected (Folk media) Audio Visual aid

 

12.00
Unit IV: 
UNIT IV

  •  Perception & Learning- Definition, laws and Principle

  • Motivation- Definition , Role of motivation, Process of motivatio

  • Methods of Communication (Individual approach)

  •  Personal letters
  • Interviews
  • Home and farm visits
  • Office calls
12.00
Unit V: 
Methods of Communication
  • Group approach for small groups                                                                 
  • Group discussions- Panel discussions, symposium , colloquy, Forum , Brain storming 
  • Role plays
  • Workshops
  • Dramatization
  • Camps
  • Demonstration                                                                          
  • Methods to Reach Masses
  • Broadcasting
  • Telecasting
  • Publications Books, news papers, magazines, Letters
  • Video film conferencing
  • Public meetings
  • Cyber communication
  • Net working

 

Essential Readings: 
  • Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
  • Dave, E (1957). Audio visual methods in teaching Dryden press, New York.
  • Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
  • Ray, G.L (1991) Extension Communication Management, Calcutta, Naya Prakash.
  • Barker, L. (1990). “Communication”, New Jersey: Prentice Hall, Inc; 171.
  • Devito, J. (1998) Human Communication. New York: Harper & Row.
  • Patri and Patri (2002); Essentials of Communication. Greenspan Publications

 

 

Academic Year: 
2021-2022
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