DYNAMICS OF COMMUNICATION AND EXTENSION

Paper Code: 
CHSC 211
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to

  • Understand basic concepts behind development of communication
  • Details related to communication process.
12.00
Unit I: 
Communication: Concepts
  • Historical background, concept, meaning and importance of communication in development.
  • Types of Communication- communication transactions; Formal and informal

  • Scope of Communication- Education, training and learning industry, Motivation Management, Corporate Communication, Management of Organizations, Advertising and Public relations

  • Communication and mainstream media- newspaper, radio, television and Cinema, ICTs, and web based communication

     

12.00
Unit II: 
Understanding Human Communication
  • Culture and communication- Signs, symbols and codes in communication

  • Postulates/Principles of Communication

  • Elements of Communication and their characteristics

  • Models of Communication

  • Barriers to Communication

  • Communicating Effectively

  • Concept, nature and relevance to communication (Empathy, Persuation, Perception, Listening)

12.00
Unit III: 
Communication for Extension
  • Concept, nature and philosophy of Extension

  • Relationship between, Communication, Extension and Development

  • Meaning , importance and classification- Audio , Visual ( Chart ,Poster, Flannel Graph, Flash Cards ,Flip Book, Film Strips)and Audio visual , Projected and non projected (Folk media) audio visual aid
  • Principles of Extension 
12.00
Unit IV: 
Perception & Learning- Definition, laws and Principles

Motivation- Definition , Role of motivation, Process of motivation

Methods of Communication (Individual approach)

  • Personal letters
  • Interviews
  • Home and farm visits
  • Office calls

 

12.00
Unit V: 
Methods of Communication

Group approach for small groups                                                                             

  • Group discussions- Panel discussions, symposium , colloquy, Forum , Brain storming 
  • Role plays
  • Workshops
  • Dramatization
  • Camps
  • Demonstration                                                                                                                

Methods to Reach Masses

  • Broadcasting
  • Telecasting
  • Publications Books, news papers, magazines, Letters
  • Video film conferencing
  • Public meetings
  • Cyber communication
  • Net working

 

 

Academic Year: