This course will enable the students to
Types of Communication- communication transactions; Formal and informal
Scope of Communication- Education, training and learning industry, Motivation Management, Corporate Communication, Management of Organizations, Advertising and Public relations
Communication and mainstream media- newspaper, radio, television and Cinema, ICTs, and web based communication
Culture and communication- Signs, symbols and codes in communication
Postulates/Principles of Communication
Elements of Communication and their characteristics
Models of Communication
Barriers to Communication
Communicating Effectively
Concept, nature and relevance to communication (Empathy, Persuation, Perception, Listening)
Concept, nature and philosophy of Extension
Relationship between, Communication, Extension and Development
Motivation- Definition , Role of motivation, Process of motivation
Methods of Communication (Individual approach)
Group approach for small groups
Methods to Reach Masses