Dynamics of Communication and Extension

Historical background, concept, meaning and importance of communication in development

• Types of Communication-communication transactions; Formal and informal

  communication; Verbal and Non verbal Communication

• Scope of Communication Education, training and learning industry, Motivation and Management, Corporate Communication, Management of Organizations, Advertising and Public Relations

• Communication and mainstream media- newspaper, radio, television and Cinema, ICTs and web based communication

Culture and communication-Signs, symbols and codes in communication

• Postulates/Principles of Communication

• Elements of Communication and their characteristics

• Models of Communication

• Barriers to Communication

• Communicating Effectively

• Concept, nature and relevance to communication process (Empathy, Persuasion, Perception and Listening)

• Concept, nature and philosophy of Extension
• Principles of Extension
• Relationship between, Communication, Extension and Development
• Meaning , importance and classification- Audio , Visual ( Chart ,Poster, Flannel Graph,Flash Cards ,Flip Book, Film Strips)and Audio visual , Projected and non projected (Folk media) audio visual aid

Perception & Learning- Definition, laws and Principles

Motivation- Definition , Role of motivation, Process of motivation

Methods of Communication (Individual approach)

• Personal letters
• Interviews
• Home and farm visits
• Office calls

Group approach for small groups                                                                             

• Group discussions- Panel discussions, symposium , colloquy, Forum , Brain storming 
• Role plays
• Workshops
• Dramatization
• Camps
• Demonstration                                                                                    

Methods to Reach Masses

• Broadcasting
• Telecasting
• Publications Books, news papers, magazines, Letters
• Video film conferencing
• Public meetings
• Cyber communication
• Net working