COMPREHENSIVE UNDERSTANDING OF BEAUTY AND WELLNESS

Paper Code: 
BAW131
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 
  • To develop comprehensive understanding of beauty and wellness
  • To acquire detailed knowledge of the anatomy and physiology of skin and hair, understanding their structure, functions, and common conditions or disorders.
  • To develop professional communication skills, client interaction, customer service, and basic marketing strategies to  effectively promote beauty and wellness services.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

title

25BAW 131

 

Comprehensive Understanding of Beauty and Wellness

CO 1:Evaluate the impact of ancient beauty practices on modern treatments, ethical practices and career opportunities .

CO2: Evaluate the skin's structure and functions, assess various types and conditions, common skin disorders and treatments, and assess diet, health, and environmental impacts on it.

CO3 : Evaluate the hair structure and functions, assess various types and conditions, common hair disorders and treatments, and assess diet, health, and environmental impacts on it

CO4: Assess the suitability and effectiveness of tools and products use for facials , critically analyze cleansing, exfoliation, and moisturizing techniques, evaluate the importance of safety and hygiene practices, and assess various makeup application techniques.

CO5: Assess the basic principles of effective business communication and marketing strategies in beauty and wellness industry.

CO6:  Contribute effectively in course specific interaction

Approach in teaching:

 

Interactive Lectures, Power point presentations, Discussion, Tutorials, Reading assignments

 

 

Learning activities for the students:

Self-learning assignments, Effective questions, Class presentation

 

 

 

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 
Introduction to Beauty Therapy

·        History and evolution of Beauty Therapy

o   Overview of ancient beauty practices

o   Key milestones in the development of beauty therapy

o   Influence of historical practices on modern treatments.

·        Overview of beauty Industry

o   Current trends in beauty Industry

o   Major sectors within the beauty industry

o   Impact of social media and digital marketing

·        Ethics and Professionalism in Beauty Therapy

o   Importance of ethical practices

o   Professional standards and conduct

o   Client confidentiality and data protection

Career Opportunities in Beauty Therapy. 

6.00
Unit II: 
Skin- Anatomy, Physiology
  • Structure and Functions of Skin
  • Skin Types and Conditions(eg Acne , Eczema , Rosacea etc)
  • Sebaceous Glands and their function
  • Common Skin Disorders and Treatments
  • Impact of Diet , Health and Environment On Skin

 

 

6.00
Unit III: 
Hair - Anatomy Physiology and care
  • Hair Structure, Hair Follicles
  • Sebaceous Glands and their Function
  • Hair types and Texture- Straight, Wavy, Curly and Coily Hair.
  • Hair Growth , Factors Affecting Hair Growth
  • Common Hair Disorders
  • Impact of Diet , Health and Environment On Hair 

 

6.00
Unit IV: 
Facial Treatments and Makeup Artistry

·        Types of Facials: Basic, AntiAging, Hydrating etc.

·        Tools and Product used in Facials.

·        Techniques for Cleanising, Exfoliation and Moisturing

·        Safety and Hygeine Practices in Facials.

·        Basics of Makeup Application

·        Tools and Products for Makeup

·        Techniques for Day and Evening Makeup

  • Corrective Makeup Techniques
6.00
Unit V: 
Business Communication in Beauty and Wellness
  • Introduction to Business Communication
  • Client interaction and Customer Service
  • Professional Etiquette and Conduct
  • Communication Tools and Techniques
  • Marketing and Promotion – Basic Marketing strategies, Promoting beauty and wellness services, using digital platforms for marketing.

 

Essential Readings: 
  1.  David E. Bank and Estelle Sobel, Adams Media Corporation, Beautiful Skin: Every Woman’s Guide to Looking Her best at any age. _
  2. Stephanie Tourles, Storey Books, Naturally Healthy Skin: Tips and Techniques for a lifetime of Radiant Skin.
  3.  Dr. Renu Gupta, Skin Care _
  4. Arlene Mathew, The complete Beauty Book, Varun Publication, Bangalore. • Kim Johnson, Knopf, Women’s Face: Skin Care and Makeup • Milady’s, Text Book of Cosmetology, Milady Publication, America
  5. Fundamentals of Computers, V. Rajaraman, PHI Publication Computer Fundamentals, P. K. Sinha, BPB Publication 3. Introduction to Computers with MS - Office 2007, Leon, TMH Publicatio

 

References: 
  1. Dorch, Patricia. What Are Soft Skills? New York: Execu Dress Publisher, 2013.
  2.  Kamin, Maxine. Soft Skills Revolution: A Guide for Connecting with Compassion for Trainers, Teams, and Leaders. Washington, DC: Pfeiffer & Company, 2013.
  3.  Klaus, Peggy, Jane Rohman & Molly Hamaker. The Hard Truth about Soft Skills. London: HarperCollins E - books, 2007.
  4.   Petes S. J. , Francis. Soft Skills and Professional Communication. New Delhi: Tata McGraw - Hill Education, 2011.
  5. Stein, Steven J. & Howard E. Book. The EQ Edge: Emotional Intelligence and Your Success. Canada: Wiley & Sons, 2006.

      

             E-Content 

 

  1. L'Oreal Paris Hyaluron Moisture Range (youtube.com)
  2. Facial types conditions | PPT (slideshare.net)
  3. Hair care | PPT (slideshare.net)

 

 

 

Academic Year: