COMMUNICATION SYSTEM AND MASS MEDIA (THEORY)

Paper Code: 
CHSC 313
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to:

 

  • Understand various aspect of communication.
  • Details related to different forms of communication
  • Various methods of communication and their implication in Development

 

12.00
Unit I: 
Understanding Self

Awareness of self in communication

· Intrapersonal Communication

· Self-concept and self esteem

 

12.00
Unit II: 
Interpersonal Communication

Concept, types and functions of interpersonal communication

· Dyadic, small and large group communication

· Stages in human relationship development

· Small group communication: types and functions

 

12.00
Unit III: 
Organization, Public and Mass Communication

Organizational communication: concept, types, functions and networks

· Public communication- concept and techniques

· Mass Communication- concept, significance, functions and elements

 

12.00
Unit IV: 
UNIT IV
  • Theories and models of mass communication
  • Intercultural communication- concept, stages and barriers
  • Relationship between culture and communication
  • Application of Communication for Development
12.00
Unit V: 
Mass Media

Mass Media- characteristics and significance of print, electronic and web based media

· Print Media: types, nature, characteristics, reach, access.

· Radio: types, nature, characteristics, reach, access.

· Television and cinema: types, nature, characteristics, reach, access.

· ICTs: types, characteristics, reach and access.

 

Academic Year: 
2018-2019
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