COMMUNICATION SYSTEM AND MASS MEDIA (PRACTICAL)

Paper Code: 
CHSC 314
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives (COs):

This course will enable the students to –

1. Analyze the audience

2. Evaluate mass media.

 

Course outcomes

 

Learning and teaching strategies

Assessment

Strategies

  
 

The students will be able to –

CO90: Appraise the selfusing techniques like SWOT and Personality Questionnaires

CO91:Develop skills in characterizing the audiences using audience analyses techniques.

CO92:Analyze mass media using techniques like content analysis.

CO93: Critically examine the group dynamics in communication.

 

 

Approach in teaching:

Interactive Lectures, Discussion, Reading assignments,

 

Learning activities for the students:

Self-learning assignments, Seminar presentation, Developing questionnaire

Class test, Semester end examinations, Quiz, Presentation, Individual and group projects

 

 

 

 

  

 

CONTENTS
 
• Exercises for understanding Self.
• Studying group dynamics in organizations- formal and informal.
• Audience analysis- readership, listenership and viewership studies
• CONTENTS analysis of mass media
 
Essential Readings: 
• Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
• Dave, E (1957). Audio visual methods in teaching Dryden press, New York..
 
• Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
• Roy, G.L (1991) Extension Communication Management, Calcutta, Naya Prakash.
• Devito, J. (1998) Human Communication. New York: Harper & Row.
• Baran, S. (2014) Mass Communication Theory. Wadsworth Publishing
• Barker, Larry Lee. (1990) Communication. Eaglewood Cliffs, New Jersey: Prentice Hall.
• McQuail, D. (2000) Mass Communication Theories. London: Sage Publications
• Vivian, J. (1991) The Media of Mass Communication
• Stevenson, D. (2002) Understanding Media Studies: Social Theory and Mass Communication, Sage Publications
 
Academic Year: 
2022-2023
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