COMMUNICATION SYSTEM AND MASS MEDIA

Paper Code: 
CHSC 314
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives (COs):

This course will enable the students to –

  1. Analyze the audience
  2. Evaluate mass media.

Course Outcomes (COs):

 

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

  
 

The students will be able to –

CO90: Appraise the selfusing techniques like SWOT and Personality Questionnaires

CO91:Develop skills in characterizing the audiences using audience analyses techniques.

CO92:Analyze mass media using techniques like content analysis.

CO93: Critically examine the group dynamics in communication.

 

Approach in teaching:

Interactive Lectures, Discussion, Reading assignments,

 

Learning activities for the students:

Self-learning assignments, Seminar presentation, Developing questionnaire

Class test, Semester end examinations, Quiz, Presentation, Individual and group projects

 

 

 

 

  

 

CONTENTS

  • Exercises for understanding Self.
  • Studying group dynamics in organizations- formal and informal.
  • Audience analysis- readership, listenership and viewership studies
  • CONTENTS analysis of mass media

 

 

Essential Readings: 
  • Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
  • De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobios publishers(India),
  • Dubey and Bishnoi (2015) Extension Education and Communication, New age International
  • Ray, G.L (2015) Extension and Communication Management, Calcutta, Kalyani Publications.

  

 

References: 
  • Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
  • Guru P and Mishra J. (2019) Textbook of Communication and Extension. Shivalik Prakashan
  •  Baran, S. (2014) Mass Communication Theory. Wadsworth Publishing
  • McQuail, D. (2000) Mass Communication Theories. London: Sage Publications
  • Stevenson, D. (2002) Understanding Media Studies: Social Theory and Mass Communication, Sage Publications

E-RESOURCES:

REFERENCE JOURNALS:

  • Journal of Nutrition Education
  • Communication Today

 

 

Academic Year: 
2023-2024
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