COMMUNICATION SYSTEM AND MASS MEDIA

Paper Code: 
CHSC 313
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives (COs):

This course will enable the students to –

  1. Understand forms of communication
  2. Evaluate models of communication
  3. Analyze different media of communication

Course Outcomes (COs):

 

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

  
 

The students will be able to –

 

CO86:Analyze various communication systems.

CO87: Characterize various communication transactions for effective communication.

CO88:Examine the role of culture in communication.

CO89:Outline the range and scope of

traditional media, mass media, ICTs and New Media.

Approach in teaching:

Interactive Lectures, Discussion, Demonstration, Team teaching

 

Learning activities for the students:

Self-learning assignments, Giving tasks, Field practical

 

Class test, Semester end examinations, Individual and group projects

  

 

12.00
Unit I: 
Understanding Self
  • Awareness of self in communication
  • Intrapersonal Communication
  • Self-concept and self esteem

 

 

12.00
Unit II: 
Interpersonal Communication
  • Concept, types and functions of interpersonal communication
  • Dyadic, small and large group communication
  • Stages in human relationship development
  • Small group communication: types and functions

 

 

12.00
Unit III: 
Organization, Public and Mass Communication
  • Organizational communication: concept, types, functions and networks
  • Public communication- concept and techniques
  • Mass Communication- concept, significance, functions and elements

 

 

12.00
  • Theories and models of mass communication
  • Intercultural communication- concept, stages and barriers
  • Relationship between culture and communication
  • Application of Communication for Development

 

12.00
Unit V: 
Mass Media
  • Mass Media- characteristics and significance of print, electronic and web based media
  • Print Media: types, nature, characteristics, reach, access.
  • Radio: types, nature, characteristics, reach, access.
  • Television and cinema: types, nature, characteristics, reach, access.
  • ICTs: types, characteristics, reach and access.

 

 

Essential Readings: 
  • Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
  • De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobios publishers(India),
  • Dubey and Bishnoi (2015) Extension Education and Communication, New age International
  • Ray, G.L (2015) Extension and Communication Management, Calcutta, Kalyani Publications.

 

References: 
  • Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
  • Guru P and Mishra J. (2019) Textbook of Communication and Extension. Shivalik Prakashan
  •  Baran, S. (2014) Mass Communication Theory. Wadsworth Publishing
  • McQuail, D. (2000) Mass Communication Theories. London: Sage Publications
  • Stevenson, D. (2002) Understanding Media Studies: Social Theory and Mass Communication, Sage Publications

E-RESOURCES:

REFERENCE JOURNALS:

  • Journal of Nutrition Education
  • Communication Today

 

 

Academic Year: 
2023-2024
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