COMMUNICATION SYSTEM AND MASS MEDIA

Paper Code: 
CHSC 313
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to:

 

  • Understand various aspect of communication.
  • Details related to different forms of communication
  • Various methods of communication and their implication in Development
12.00
Unit I: 
Understanding Self

Awareness of self in communication

Intrapersonal Communication

Self-concept and self esteem

12.00
Unit II: 
Interpersonal Communication

Concept, types and functions of interpersonal communication

Dyadic, small and large group communication

Stages in human relationship development

Small group communication: types and functions

 

12.00
Unit III: 
Organization, Public and Mass Communication

Organizational communication: concept, types, functions and networks

Public communication- concept and techniques

Mass Communication- concept, significance, functions and elements

12.00
  • Theories and models of mass communication
  • Intercultural communication- concept, stages and barriers
  • Relationship between culture and communication
  • Application of Communication for Development

 

12.00
Unit V: 
Mass Media

Mass Media- characteristics and significance of print, electronic and web based media

Print Media: types, nature, characteristics, reach, access.

Radio: types, nature, characteristics, reach, access.

Television and cinema: types, nature, characteristics, reach, access.

ICTs: types, characteristics, reach and access.

 

Essential Readings: 
  1. Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.

2.    Dave, E (1957). Audio visual methods in teaching Dryden press, New York..

                             

  1. Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
  2. Roy, G.L (1991) Extension Communication Management, Calcutta, Naya Prakash.
  3. Devito, J. (1998) Human Communication. New York: Harper & Row.
  4. Baran, S. (2014) Mass Communication Theory. Wadsworth Publishing
  5. Barker, Larry Lee. (1990) Communication. Eaglewood Cliffs, New Jersey: Prentice Hall.
  6. McQuail, D. (2000) Mass Communication Theories. London: Sage Publications
  7. Vivian, J. (1991) The Media of Mass Communication
  8. Stevenson, D. (2002) Understanding Media Studies: Social Theory and Mass

Communication, Sage Publications

 

 

 

 

 

Academic Year: 
2017-2018
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