COMMUNICATION FOR IMPROCING HEALTH-PRACTICAL

Paper Code: 
CCND 502(B)
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to-

  • Plan and prepare effective Visual and printed communication aids.
  • Enhance skills in small group communication and campaign analysis.
  • Design and implement targeted BCC campaigns for key stakeholders
Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

title

 

24DCND

502(B)

 

Communication for Improving Health: Practical

(Practical)

CO57: Integrate knowledge and skills to plan and prepare diverse visual aids, including charts, posters, flashcards, LCD projections, and PowerPoint presentations, ensuring effective communication

CO58: Develop  analytical skills to analyze BCC campaigns

CO59: Compile comprehensive practical records and cultivate verbal communication skills to converse effectively with examiners

CO60: Contribute effectively in course-specific interaction

Approach in teaching:

 

Interactive Lectures, Power point presentations, Discussion, Tutorials, Reading assignments

 

 

 

Learning activities for the students:

 

Self-learning assignments, Effective questions, Class presentation

 

 

 

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

  • Planning and preparation of visual aids – Charts, Posters, Flashcards, LCD Projections, PPT’s/Slides
  • Display material for Bulletin Board and Flannel board.
  • Preparation of printed material – Leaflets, folders, Pamphlets, Posters
  • Developing skills in planning and conducting small group communication.
  • To learn the process of analysing of BCC campaigns
  • To document and analyse BCC campaigns for social mobilization and policy change.
  • To design and implement BCC campaigns in core issues for stakeholders

 

 

Essential Readings: 
  •   Atkin, C.K. & Rice, R.E. (2012) Theory and Principles of Public Campaigns. In C. Atkin  & R Rice (EDS) Public Communication Campaigns. Newbury Park, CA: Sage
  •  Cox, R. (2006) Environmental Communications and the Public Sphere. Thousand Oaks, CA: Sage.
  •  Subedi, N R, (2008). Advocacy Strategies and Approaches: A Training of Trainers
  • Field guide to designing communication strategy, WHO publication-2007.
  • Behaviour change consortium summary (1999-2003) www1.od.nih.gov.behaviourchange
  • Wilkins, K.G. (2014). The Handbook of Development Communication and Social Change Volume 4 of Global Handbooks in Media and Communication Research. John 
References: 
  • Tufte, T. (2017). Communication and Social Change: A Citizen Perspective. John Wiley & Sons.
  • Hornick, R. (2002). Public Health Communication Evidence for Behavior Change. Taylor and Francis.Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
  • De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobios publishers(India),
  • Dubey and Bishnoi (2015) Extension Education and Communication, New age International
  • Ray, G.L (2015) Extension and Communication Management, Calcutta, Kalyani Publications

 

E-Resources

 

Academic Year: 
2023-2024
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