Apparel Marketing and Merchendising (Practical)

Paper Code: 
DHSC 614 (C)
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students

  • To impart knowledge to students related to apparel marketing and merchandising.
  • To impart knowledge about trend forecasting.

 

 

Fashion forecast analysis:                                                                          10 Hrs                                                                                      

  • To develop mood boards & theme boards
  • Colour
  • Silhouettes & detailing
  • Material & textures
  • Print & graphics
  • Accessories

 

  • To prepare a Catalogue of various available/sourced fabrics               14hrs
  • Fashion Trend Report (Project)                                                       
  • Case Study of various Brands                                                         

 

  • Designing of promotional material                                                                                                  16 Hrs
  • Catalogue-Accessories, Children’s wear, men’s wear, women’s wear
  • Brochures/Leaflets
  • Shopping/Carry Bags
  • Visiting Cards
  • Advertisement-For print media
  • Display                                                                                     10hrs                                                                                                                       Market Survey of Fashion brand Stores
  • Theme based Window displayAnalyzing assortment plan for a store                                                                                        10 Hrs

                                                 

 

Essential Readings: 
  1. Easey, Mike, Fashion Marketing, Blackwell Science Ltd, London 1995.
  2. Kotler,P.,  Marketing Management: Analysis, Planning, Implementation and Control(9th Ed), Prentice Hall,  New Delhi 1998.
  3. Donnellan, John, Merchandise buying & management, Fairchild publication, New York, 1999.
  4. Stone, Elanie & Samples, Jean. A., Fashion Merchandising, McGraw Hill, New York.1985.
  5. Stephens, Frings Gini, Fashion Concept to Consumer, 3rd ed., Prentice Hall International, New Jersey, 2008.
  6. Green, Wood, Fashion Innovation and Marketing, Macmillan Press Ltd. London, 2003.
  7. Diamond, Jay & Ellen,  Contemporary Visual Merchandising and Environmental, Pearson Prentice Hall, Fourth Edition

 

 

 

Academic Year: 
2019-2020
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