APPAREL MARKETING AND MERCHANDISING (PRACTICAL)

Paper Code: 
DHSC 614 (C)
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives (COs):

This course will enable the students to –

  1. Impart knowledge to students related to apparel marketing and merchandising.
  2. Impart knowledge about trend forecasting

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

                                                                                                PAPER CODE- DHSC 613C

                                                                                               

 

Apparel Marketing And Merchandising

(Practical)

 

 

 

 

 

 

The students will be able to –

CO291: Develop skill in promotional material for marketing                                                                          

CO292: Analyze trend forecasting for fashion industry.

CO293: Create catalogue and theme based window display

Approach in teaching:

Interactive Lectures, Discussion, Tutorials

 

Learning activities for the students:

Practical exercises, Simulation, Portfolio Preparation, Giving tasks

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation

 

 

 

 

 

 Fashion forecast analysis:                                                                                                                                                                                             10 Hrs

        To develop mood boards & theme boards

  • Colour
  • Silhouettes & detailing
  • Material & textures
  • Print & graphics
  • Accessories
  • To prepare a Catalogue of various available/sourced fabrics                                                                                                                                    14 Hrs
  • Fashion Trend Report (Project)                                                        
  • Case Study of various Brands                                                          
  • Designing of promotional material                                                                                                                                                                              16 Hrs
  • Catalogue-Accessories, Children’s wear, men’s wear, women’s wear
  • Brochures/Leaflets
  • Shopping/Carry Bags
  • Visiting Cards
  • Advertisement-For print media
  •  
  • Display                                                                                                                                                                                                                        10 Hrs
  • Market Survey of Fashion brand Stores
  • Theme based Window display

                                                                                      

  • Analyzing assortment plan for a store                                                                                                                                                                       10 Hrs

                                                  

 

 

References: 
  1. Easey, Mike, Fashion Marketing, Blackwell Science Ltd, London 1995.
  2. Kotler,P.,  Marketing Management: Analysis, Planning, Implementation and Control(9th Ed), Prentice Hall,  New Delhi 1998.
  3. Donnellan, John, Merchandise buying & management, Fairchild publication, New York, 1999.
  4. Stone, Elanie & Samples, Jean. A., Fashion Merchandising, McGraw Hill, New York.1985.
  5. Stephens, Frings Gini, Fashion Concept to Consumer, 3rd ed., Prentice Hall International, New Jersey, 2008.
  6. Green, Wood, Fashion Innovation and Marketing, Macmillan Press Ltd. London, 2003.
  7. Diamond, Jay & Ellen,  Contemporary Visual Merchandising and Environmental, Pearson Prentice Hall, Fourth Edition

 

Academic Year: 
2020-2021
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