ADVOCACY AND BEHAVIOR CHANGE COMMUNICATION (PRACTICAL)

Paper Code: 
GHSC 311 (B)
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

Course Objectives (COs):

This course will enable the students to gain–

  1. Understanding to the process of analysing BCC campaigns
  2. Understanding to the documentation and analysis of BCC campaigns-case study approach

           

Course Learning Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

GHSC 311 B

 

 

 

 

 

 

 

 

 

Advocacy and Behaviour Change Communication (Practical)

 

 

 

 

 

 

 

 

The students will be able to –

 

CO98: Develop skills  related to designing a behavior change communication programme

CO99: Gain knowledge regarding implementation of Campaign

CO100: Perform analysis of already implemented BCC Campaigns

 

Approach in teaching:

Interactive Lectures, Discussion, Analysis of Behavior change communications campaigns, Team teaching

 

Learning activities for the students:

Self learning assignments, Effective discussion , Simulation, Report analysis and presentation, Giving tasks, Field practical related to implementation of designed BCC Campaign

 

CA test, Semester end examinations, Viva, Group discussion and power point presentation

 

Contents:

 

1. To learn the process of analysing of BCC campaigns

2. To document and analyse BCC campaigns for social mobilization and policy change.

3. To design and implement BCC campaigns in core issues for stakeholders

 

 

Essential Readings: 
  • Atkin ,C.K.& Rice, R.E. (2012) Theory and Principles of Public Campaigns. In C. Atkins& R Rice (EDS) Public Communication Campaigns. Newbury Park, CA: Sage
  • Cox, R. (2006) Environmetal Communications and the Public Sphere. Thousand Oaks,CA:Sage.
  • Subedi, N R, (2008). Advocacy Strategies and Approaches: A Training of Trainers Field guide to designing communication strategy, WHO publication-2007.
  • Behaviour change consortium summary (1999-2003) www1.od.nih.gov.behaviourchange Communication strategy to conserve/improve Public Health., John Hopkins Unitversity-Centre for Communication programmes.
  • Michael Favin and Marcia Griffiths 1999, Nutrition tool kit-09-Communication for
  • Behaviour change in Nutrition projects. Human Development Network-The World Bank-1999
  • Harvard Institute of International Development (1981) Nutrition Education in Developing Countries, New York: Oelgeschlager Gunn and Hain Publishers Inc.
  • Hubley J (1993) CommUnitcating Health. London: Teaching Aids at Low Cost,London,UK.
  • Academy for Educational Development (1988). Communication for Child Survival,AED,USA.
  • Facts for Life (1990). A Communication Challenge. UNITCEF / WHO / UNESCO /UNFPA, UK.

 

Academic Year: 
2020-2021
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