ADVOCACY AND BEHAVIOR CHANGE COMMUNICATION (PRACTICAL)

Paper Code: 
GHSC 311(B)
Credits: 
02
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives (COs):

This course will enable the students to gain–

  1. Understanding to the process of analysing BCC campaigns
  2. Understanding to the documentation and analysis of BCC campaigns-case study approach

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

GHSC 311 B

 

 

 

 

 

 

 

 

 

Advocacy and Behaviour Change Communication (Practical)

 

 

 

 

 

 

 

 

The students will be able to –

 

CO106: Develop skills  related to designing a behavior change communication programme

CO107:Formulate strategies related to implementation of Campaign

CO108:Analysis previously implemented BCC Campaigns

CO109: Conclude both benefits an flaws of the implemented BCC Campaigns

 

Approach in teaching:

Interactive Lectures, Discussion, Analysis of Behavior change communications campaigns, Team teaching

 

Learning activities for the students:

Self learning assignments, Effective discussion , Simulation, Report analysis and presentation, Giving tasks, Field practical related to implementation of designed BCC Campaign

CA test, Semester end examinations, Viva, Group discussion and power point presentation

 

  • To learn the process of analysing of BCC campaigns
  • To document and analyse BCC campaigns for social mobilization and policy change.
  • To design and implement BCC campaigns in core issues for stakeholders

 

Essential Readings: 
  • Atkin ,C.K.& Rice, R.E. (2012) Theory and Principles of Public Campaigns. In C. Atkins & R Rice (EDS) Public Communication Campaigns. Newbury Park, CA: Sage
  • Cox, R. (2006) Environmetal Communications and the Public Sphere. Thousand Oaks,CA:Sage.
  • Subedi, N R, (2008). Advocacy Strategies and Approaches: A Training of Trainers
  • Field guide to designing communication strategy, WHO publication-2007.
  • Behaviour change consortium summary (1999-2003) www1.od.nih.gov.behaviourchange Communication strategy to conserve/improve Public Health., John Hopkins Unitversity- Centre for Communication programmes.
  • Michael Favin and Marcia Griffiths 1999, Nutrition tool kit-09-Communication for
  • Behaviour change in Nutrition projects. Human Development Network-The World Bank- 1999
  • Harvard Institute of International Development (1981) Nutrition Education in Developing Countries, New York: Oelgeschlager Gunn and Hain Publishers Inc.
  • Hubley J (1993) CommUnitcating Health. London: Teaching Aids at Low Cost,London, UK.
  • Academy for Educational Development (1988). Communication for Child Survival, AED,USA.
  • Facts for Life (1990). A Communication Challenge. UNITCEF / WHO / UNESCO / UNFPA, UK.

 

Academic Year: 
2021-2022
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