Theories of Clothing: theory of modesty, immodesty, protections, adornment, combined need theory, other theories in fashion
Clothing and first impressions:
Clothing Symbolism
10.00
Unit II:
Clothing Psychology:
Effect of Clothing on
Physical Comfort
Mood and Behavior
Personality and self concept
Conformity
Individual Values, interests and attitudes
10.00
Unit III:
Clothing and Wearer:
Clothing and the age of the wearer:
Infants and children
Adolescents
Adult and Elderly
Psychological impact of color
Figure proportion & Illusion
9.00
Unit IV:
Clothing and society
Religion and culture
Occupation
Ceremonies and occasions
Comfort & Individuality
Clothing & Class distinction
Clothes, Role & Status
8.00
Unit V:
Clothing & Physical Self:
Clothing & physical comfort- Factors affecting body comfort
Clothes & Physical well being
Essential Readings:
Horn, Marilyn, J., (1998) The Second Skin, Houghton Miffin Co., USA.
Kaiser, S.B., (1985) The Social Psychology of Clothing, MacMillan, New York
References:
Avis, M. Dry.,(1961) The Psychology of Jung, Methuen & Co., London.
Flugel, J.C.,(1950) The Psycho-analytical study of the family, The Hograth Press & The Institute of Psycho Analysis, London.
Kefgen, M., & Touchie S.P.,(1986) Individuality in clothing selection and personal appearance, 4th (Ed.) A Guide for the consumer. The Macmillan Company, New York.
Lidell, L.A.,(1981) Clothes and Your Appearance, The Good Heart Will Cox, Illinos.