1.To understand the concept of family income, expenditure pattern, markets and
marketing strategies.
2. To critically analyze the saving and investment avenues.
3. To enable students to handle their personal finances.
4. To know about the legal system and alternative mechanisms of consumer redressal
CONTENT
1.Evaluation and designing of advertisements in the print media including products, services and social ads.
2. Evaluation and designing of informative and attractive labels of different type of food products.