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Media And Communication In Extension (Theory)
Paper Code:
H.Sc- 205
Credits:
03
Contact Hours:
45.00
Max. Marks:
100.00
Objective:
This course will enable the students to
- Understand basic concepts behind development of communication.
- Details related to communication process.
- Various methods of communication and their implication in Extension education.
8.00
Unit I:
Concept of Development Communication:-
- Meaning and importance of communication in development
- Basis for effective, interactive communication
- Elements of Communication
- The purpose of communication
- Models of communication and problems of communication
- Types of communication: One way, Two way, Interpersonal, Intrapersonal, Upward and downward, Localite and cosmopolite communication , Mass media communication
- Gaps in Communication
8.00
Unit II:
Communication in Extension
- Audio visual aid- Criteria for selection and use of audio visual aids
- Meaning , importance and classification- Audio , Visual ( Chart ,Poster, Flannel Graph, Flash Cards ,Flip Book, Film Strips)and Audio visual , Projected and non projected (Folk media) audio visual aid
- Perception & Learning- Definition, laws , Principles, cone of experience
- Motivation- Definition , Role of motivation, Process of motivation
10.00
Unit III:
Methods of Communication in Development to Reach Individuals
- Personal letters
- Interviews
- Home and farm visits
- Office calls
9.00
Unit IV:
Methods to reach small groups:-
- Group discussions- Panel discussions, symposium , colloquy, Forum , Brain storming
- Role plays
- Workshops
- Dramatization
- Camps
- Demonstration – Method , Result
10.00
Unit V:
Methods to Reach Masses:-
- Broadcasting
- Telecasting
- Publications Books, news papers, magazines, Letters
- Video film conferencing
- Public meetings
- Cyber communication
- Net working
- Selection, effective use, evaluation of above methods
Academic Year:
