IMPROVING HEALTH & NUTRITION: IEC APPROACHES (THEORY)

Paper Code: 
CND 501
Credits: 
03
Contact Hours: 
3.00
Max. Marks: 
100.00
Objective: 

This course will enable students to:

  • Develop understanding regarding the vital aspects of communication and various audio & visual methods/ mass media & their use in nutrition & health education
  • Develop skills to plan and use IEC

 

9.00
  1. Concept of Communication
  • Concept of communication & mass communication
  • Elements of communication
  • Models of communication
  • Approaches to communication
  •  Barriers to communication

 

 

9.00
  1. Communication for Extension Education & Development
  2. Introduction to IEC (Information, Education, Communication)
  3. Aims & objectives of IEC

 

9.00
  1. Different media & their characteristics & use
  • Audio visual aids

Audio aids : - Tape recorder, Public Address system, Telephone

Visual aids :- chalk board, poster, charts, flip  cards, slides, film strips

  • Mass media

Newspaper, radio, television

 

 

9.00
  1. Methods ,Techniques & Tools
  2. IEC for different target groups
  • Policy makers
  • NGOs
  • Grassroots functionaries
  • Community

 

9.00
  1. Specific National Programmes & IEC support
  • National : ICMR, ICDS,FNB
  • International : WHO, CARE, CDC

 

 

Essential Readings: 
  1. Dahama O.P. (1998): Education and communication for Development, New

Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.

  1. De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobios (India), Jodhpur
  2. Dave, E (1957). Audio visual methods in teaching Dryden press, New York..

 

 

References: 
  1. Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak

Publication Pvt. Ltd.

  1. Roy, G.L (1991) Extension Communication Management, Calcutta, Naya

Prakash.

  1. Journal of Nutrition Education

 

 

Academic Year: 
2017-2018
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