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» Entrepreneurship Development and Marketing
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Entrepreneurship Development and Marketing
Paper Code:
GHSC 411 (A)
Credits:
4
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
This course will enable students to:
Understand Entrepreneurship Development
Plan and Launch a Enterprise
12.00
Unit I:
Entrepreneurship Development
Entrepreneurship- concept, definition, need and significance of entrepreneurship
development in India, entrepreneurship growth process, barriers, entrepreneurship
education model.
Entrepreneur-their characteristics, types, gender issues, role demands and challenges.
Entrepreneurial Motivation.
Challenges faced by Women Entrepreneurs
12.00
Unit II:
Enterprise Planning and Launching
Types of enterprises classification based on capital, product, location, ownership pattern
and process
Sensing business opportunities and assessing market potential; market research
Appraising of project and feasibility
12.00
Unit III:
Enterprise Management and Networking
Managing Production
Organizing Production; input-output cycle
Ensuring Quality
12.00
Unit IV:
Managing Marketing
Understanding markets and marketing
Functions of Marketing
4Ps of Marketing(same as marketing mix)
12.00
Unit V:
Financial Management
Meaning of Finance
Types and Sources of Finance
Estimation of project cost
Profit Assessment
Networking of Enterprises
Academic Year:
2019-2020
Department News
visit to prayas
visit to saket
visit to saket
visit to Disha
Gyan Vihar Senior secondary School, Jaipur on 27-8-2016
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