ENTREPRENEURSHIP DEVELOPMENT AND MARKETING (THEORY)

Paper Code: 
GHSC 411 A
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives (COs):

This course will enable the students to –

  1. Understand Entrepreneurship Development
  2. Plan and Launch a Enterprise

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

GHSC 411 A

 

 

Entrepreneurship Development and Marketing

(Theory)

 

 

The students will be able to –

CO153:Develop conceptual understanding related to entrepreneur and entrepreneurship.

CO154: Appraise the role of entrepreneurial motivation and creativity in innovation.

CO155:Relate Marketing concept with 4Ps of marketing and create an appropriate marketing mix

CO156:Examine aspects related to Marketing and Financial management

Approach in teaching:

Discussion, Demonstration, Action Research

Learning activities for the students:

 Presentation, Giving tasks, group discussion

CA test, Semester end examinations,  Presentation, Individual and group projects

 

12.00
Unit I: 
Entrepreneurship Development
• Entrepreneurship- concept, definition, need and significance of entrepreneurship
• development in India, entrepreneurship growth process, barriers, entrepreneurship
• education model.
• Entrepreneur-their characteristics, types, gender issues, role demands and challenges.
• Entrepreneurial Motivation.
• Challenges faced by Women Entrepreneurs
 
12.00
Unit II: 
Enterprise Planning and Launching
• Types of enterprises classification based on capital, product, location, ownership pattern
• and process
• Sensing business opportUnities and assessing market potential; market research
• Appraising of project and feasibility
 
12.00
Unit III: 
Enterprise Management and Networking
• Managing Production
• Organizing Production; input-output cycle
• Ensuring Quality
 
12.00
Unit IV: 
Unit IV
• Managing Marketing
• Understanding markets and marketing
• Functions of Marketing
• 4Ps of Marketing(same as marketing mix)
 
12.00
Unit V: 
Unit V
• Financial Management
• Meaning of Finance
• Types and Sources of Finance
• Estimation of project cost
• Profit Assessment
• Networking of Enterprises
 
Essential Readings: 
• Gundry Lisa K. & Kickul Jill R.,2007, Entrepreneurship Strategy: Changing Patterns in
New Venture Creation, Growth, and Reinvention, SAGE Publications, Inc.
• Taneja & Gupta, 2001, Entrepreneur Development- New Venture Creation, Galgotia Publishing Company
 
Academic Year: 
2022-2023
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