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ENTREPRENEURSHIP AND MARKETING DEVELOPMENT (PRACTICAL)
Paper Code:
FSQ 603
Credits:
02
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
This course will enable the students to –
• Conduct SWOT Analysis
• Development of Business Plan
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Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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The students will be able to –
CO61: Develop skills in project identification, formulation and appraisal CO62: Gain insight into setting up of enterprise and its management CO63: Learn skills required for SWOT analysis
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Approach in teaching: Interactive Lectures, Discussion, Analysis of SWOT Analysis report
Learning activities for the students: Self learning assignments, Effective discussion, Simulation, SWOT Report analysis of major Entrepreneurs and presentation
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CA test, Semester end examinations, viva, Presentation, Individual and group projects |
CONTENT:
• SWOT analysis of any 2 successful entrepreneurs of your choice.
• Identify an entrepreneur and analyse his/ her entrepreneurial competencies on the following parameters-
o Sales
o Profit
o Employee size
o Market Share
o Time Span in terms of growth
o Survey of an institution facilitating entrepreneurship development in India and prepare a report for the same.
•Preparation of business plan and its presentation (PPT’s)
• Food Service and production units.
Essential Readings:
1. Gundry Lisa K. & Kickul Jill R.,2007, Entrepreneurship Strategy: Changing Patterns in
2. New Venture Creation, Growth, and Reinvention, SAGE Publications, Inc.
3. Taneja & Gupta, 2001, Entrepreneur Development- New Venture Creation, Galgotia Publishing Company
Academic Year:
