Coming soon
COMMUNICATION SYSTEM AND MASS MEDIA (THEORY)
Paper Code:
CHSC 313
Credits:
4
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
Course Objectives (COs):
This course will enable the students to –
- Understand forms of communication
- Evaluate models of communication
- Analyze different media of communication
|
Course outcomes
|
Learning and teaching strategies |
Assessment Strategies |
|
|
The students will be able to – CO86:Analyze various communication systems. CO87: Characterize various communication transactions for effective communication. CO88:Examine the role of culture in communication. CO89:Outline the range and scope of traditional media, mass media, ICTs and New Media. |
Approach in teaching: Interactive Lectures, Discussion, Demonstration, Team teaching
Learning activities for the students: Self-learning assignments, Giving tasks, Field practical
|
Class test, Semester end examinations, Individual and group projects |
12.00
Unit I:
UNIT I
Understanding Self
• Awareness of self in communication
• Intrapersonal Communication
• Self-concept and self esteem
12.00
Unit II:
UNIT II
Interpersonal Communication
• Concept, types and functions of interpersonal communication
• Dyadic, small and large group communication
• Stages in human relationship development
• Small group communication: types and functions
12.00
Unit III:
UNIT III
Organization, Public and Mass Communication
• Organizational communication: concept, types, functions and networks
• Public communication- concept and techniques
• Mass Communication- concept, significance, functions and elements
12.00
Unit IV:
UNIT IV
Theories and models of mass communication
• Intercultural communication- concept, stages and barriers
• Relationship between culture and communication
• Application of Communication for Development
12.00
Unit V:
UNIT V
Mass Media
• Mass Media- characteristics and significance of print, electronic and web based media
• Print Media: types, nature, characteristics, reach, access.
• Radio: types, nature, characteristics, reach, access.
• Television and cinema: types, nature, characteristics, reach, access.
• ICTs: types, characteristics, reach and access.
Essential Readings:
• Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
• Dave, E (1957). Audio visual methods in teaching Dryden press, New York..
• Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
• Roy, G.L (1991) Extension Communication Management, Calcutta, Naya Prakash.
• Devito, J. (1998) Human Communication. New York: Harper & Row.
• Baran, S. (2014) Mass Communication Theory. Wadsworth Publishing
• Barker, Larry Lee. (1990) Communication. Eaglewood Cliffs, New Jersey: Prentice Hall.
• McQuail, D. (2000) Mass Communication Theories. London: Sage Publications
• Vivian, J. (1991) The Media of Mass Communication
• Stevenson, D. (2002) Understanding Media Studies: Social Theory and MassCommunication, Sage Publications
Academic Year:
