COMMUNICATION SYSTEM AND MASS MEDIA - PRACTICAL (Practical)

Paper Code: 
24CHSC312
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

1. Analyze the audience

2. Evaluate mass media

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24CHSC312

Communication System and Mass Media-Practical

(Practical)

CO73: Appraise one’s own self and examine the group dynamics in communication

CO74: Analyze the content and audience of mass media

CO75: Compile comprehensive practical records having exercises based on intrapersonal, group and mass communication and cultivate verbal communication skills to converse effectively with examiners

CO76: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Lectures and discussions.

Learning activities for the students:

Self-learning assignments, Reading and listening assignments, Developing questionnaires

Class test, Semester end examinations, Presentation,

 

CONTENTS

  • Exercises for understanding Self.
  • Studying group dynamics in organizations- formal and informal.
  • Audience analysis- readership, listenership and viewership studies
  • CONTENTS analysis of mass media

 

Essential Readings: 
  1. Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
  2. De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobiospublishers(India),
  3. Dubey and Bishnoi (2015) Extension Education and Communication, New age International
  4. Ray, G.L (2015) Extension and Communication Management, Calcutta, Kalyani Publications.

  

 

References: 

Suggested Readings:

  1. Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
  2. Guru P and Mishra J. (2019) Textbook of Communication and Extension. Shivalik Prakashan
  3.  Baran, S. (2014) Mass Communication Theory. Wadsworth Publishing
  4. McQuail, D. (2000) Mass Communication Theories. London: Sage Publications
  5. Stevenson, D. (2002) Understanding Media Studies: Social Theory and Mass Communication, Sage Publications

E-RESOURCES:

  1. https://www.youtube.com/watch?v=PeplmngZ-Rk
  2. https://www.youtube.com/watch?v=oxTUC5I22LU
  3. https://www.uou.ac.in/sites/default/files/slm/BHMAECC-II.pdf
  4. https://www.bbau.ac.in/Docs/FoundationCourse/TM/AECC105/Communication%201.pdf
  5. https://www.taxmann.com/bookstore/bookshop/bookfiles/Business%20Correspondence%20and%20reportingchapter1.pdf

REFERENCE JOURNALS:

  1. Journal of Nutrition Education
  2. Communication Today

 

Detailed Scheme of Evaluation for SEE Practical

        Time duration- 3 Hrs.

Components

Marks

CO

Major (30 Marks)

Exercises on-

·         Understanding Self

·         Studying group dynamics

 

 

15

15

 

 

CO74

Minor (20 Marks)

Planning small group communication-

·         Audience analysis

·         Content analysis

 

 

10

10

 

 

CO75

Practical Record

10

CO76

Viva Voce

10

CO76

Total Marks

70

 
 

 

 

 

 

Academic Year: 
2024-2025
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