COMMUNICATION SYSTEM AND MASS MEDIA

Paper Code: 
CHSC 313
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to:

  • Understand various aspect of communication.
  • Details related to different forms of communication
  • Various methods of communication and their implication in Development

 

12.00
Unit I: 
Understanding Self
  • · Awareness of self in communication
  • · Intrapersonal Communication
  • · Self-concept and self esteem

 

12.00
Unit II: 
Interpersonal Communication
  • · Concept, types and functions of interpersonal communication
  • · Dyadic, small and large group communication
  • · Stages in human relationship development
  • · Small group communication: types and functions

 

 

12.00
Unit III: 
Organization, Public and Mass Communication
  • · Organizational communication: concept, types, functions and networks
  • · Public communication- concept and techniques
  • · Mass Communication- concept, significance, functions and elements

 

 

12.00
Unit IV: 
Theories and models of mass communication
  • Theories and models of mass communication
  • Intercultural communication- concept, stages and barriers
  • Relationship between culture and communication
  • Application of Communication for Development

 

12.00
Unit V: 
Mass Media
  • · Mass Media- characteristics and significance of print, electronic and web based media
  • · Print Media: types, nature, characteristics, reach, access.
  • · Radio: types, nature, characteristics, reach, access.
  • · Television and cinema: types, nature, characteristics, reach, access.
  • · ICTs: types, characteristics, reach and access.

 

Academic Year: 
2016-2017
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